This can be detrimental for your business

Awith purchased lists is the method by which the addresses were collected. Most of the time these addresses are harvested by bots who crawl the internet looking for them. The best way to avoid this is to collect the email contacts yourself and get explicit consent. Usually this means asking subscribers to check off a box agreeing to receive emails or other marketing messages. Example of a GDPRcompliant signup form in Brevo Example of a GDPRcompliant signup form in Brevo . You risk damaging your email sender reputation Buying email lists can have a negative impact on your.


Email sender reputation and delivery rate. Because when you buy an email Country Email List list you cant be sure that the contacts are in your target audience. Theyre often unfamiliar with your company which makes them likelier to unsubscribe or flag you as a spammer. You also risk getting caught in spam traps. Spam traps are email addresses used by Internet Service Providers ISPs to identify and block senders who arent following listbuilding best practices. Starting February Gmail plans to add even more antispam protections including a spam rate threshold of .. Bulk senders will need to limit how often theyre marked as spam to stay below this threshold and reach the inbox of Gmail recipients.




So if you dont protect your sender reputation youll put your email marketing campaigns at risk. That means that even if your target recipients actually gave you their consent your emails will reach the spam folder at best. . Related Deliverability How do Email Spam Filters Work . Your brand reputation might also suffer Buying email lists can lead to negative brand awareness. Because nobody likes receiving unsolicited emails even from sources they know and trust. Receiving marketing messages from an unknown company or a newsletter that they havent signed up for is even worse. Many contacts on a purchased list may fall outside your target market and often dont.